Zara Inditex Customer Profile Video
Link: http://www.inditex.com/en/media/multimedia_gallery/detail?articleId=116465
After watch the video, then answer three question.
- 1. Participating in the global fashion marketplace is essential in fashion branding. Discuss how the microenvironment’s forces have created opportunities for Zara?
- 2. Discuss two advanced production techniques that supported Zara’s ability to enhance their speed to market. Peruse the Inditex site or Youtube for educational videos and copy the link to the videos that you watched highlighting production.
- 3. Select three macroeconomic forces that shaped Zara’s brand philosophy.
Categories: