Your
manager believes in learning from other companies’ success stories as well as
stories of failure. In particular, she likes to apply various management
theories when possible, rather than starting from the beginning every time a
decision has to be made. She asks you to write a memo to her addressing the
following: From any recent or current event in the news, discuss and explain
the use of these two specific theories that the firms you researched believed
in
•In
the human resource area, moving toward an employee empowerment culture
•In the marketing area, the theory of
penetration pricing
For
each of these two, explain the following:
•The
issue being addressed that gave rise to employing these theories
•How
the theory being followed leads to specific actions on the part of the company
•Results achieved
•If you had been the senior manager in these
situations, at those companies, how might you have addressed the situation any
differently? What other theory could have been the basis for the decision.
