Requirements: Country Research and Analysis ( LIBYA)
You have been hired by an International Consulting Firm to research
LIBYA and prepare a written report on the following parameters:
Attractiveness of the market including – population & segmentation,
literacy and education levels, general economic conditions, income
levels, government and political climate, cultural factors and
technological infrastructure – facts and analysis.
Your report should include an assessment of the market’s (LIBYA)
attractiveness for the launch of a personal skin care product for women
over sixteen years of age. The report must have a supported conclusion
as to why or why not a company with this type of product would enter
the market.
Your report should not exceed 4 pages in length (not including the title
page and bibliography) it should be double-spaced, 12 pt. font.
Part of your work will be an in-class presentation not to exceed 3
minutes that outlines the highlights and insights in your report along
with your recommendations.
