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  • What challenges does Brown, the CIO, face in creating a process-oriented organization?
  • What are the requirements for creating a process-oriented culture in an organization? To what extend does Pinnacle West address these requirements? Where is it lacking?
  • Is it necessary to push the process-oriented culture to the entire company, or is having a process-oriented information technology organization sufficient for driving value from business information systems?
  • What lessons can you learn from the Pinnacle West case, and how might you apply those at your organization? How effective is management at promoting a process-oriented culture? What could management do better or improve upon to create or implement enterprise-wide business information systems? Provide specific examples to support your observations.

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