1. Why do you think Altitude Online uses two PC platforms—Windows and Mac—rather than standardizing on one? What are the benefits and drawbacks of this decision?
2. Why do you think a business is required to keep cop- ies of all of its software licenses?
3. How much freedom should a company like Altitude Online allow for its employees to choose their own personal application software?
4. Why might a company prefer to standardize around specific software packages?
5. What benefits might be provided to an advertising media company like Altitude Online by upgrading to the latest media development and production software?
6. How might upgrading provide the company with a competitive advantage?
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