1.)Which of the following statement regarding customer segmentation is FALSE?
A.) Customer segmentation is grouping customers by one ormore criteria
B.) Customer segmentation is a type of market stratification
C.) Customer segmentation is often used to assess thefinancial potential of groups of customers
D.)Customer segmentation is always based on geographic criteria
2.)An example of continuous data might be:
A.)Thethickness of a 12 millimeter part
B.) The number of defects found per linear foot of tubing
C. The number of people in a stadium
D.) All of the above
3.)Attribute Charts are used for
A.) counteddata
B.) variable data
C.) continuous data
D.) measureable data
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