International Marketing Management (Mkt 501)
Instructions:
Please read the following instructions carefully before attempting the quiz.
• This quiz consists of 20 multiple choice question (MCQs) carrying 1 mark each.
• Due date for quiz submission is April 19, 2016
• Read the question statement carefully and select one most appropriate answer for each MCQ. Selection of double options will be marked ZERO.
- TARGET 90% MARKS.
• All instructions will be considered while marking. So, be careful while attempting the quiz.
• You must attempt the quiz in the following tabular formatshape:
Q No.Selected option
1a
2b
3c
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1.Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
2.Pictures and specification of product are added in which of the following part of the marketing plan?
a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix
3.Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix
4.Needs become _________, when they are directed towards a specific object
a.Actual needs
b.Wants
c.Satisfactions
d.Demands
5.Market –oriented firms focus on:
a. Customers
b. Distributors
c. Retailers
d. Wholesalers
6.Which of the following is a supportive service?
a. Packaging
b. Labeling
c. Promotion
d. Delivery
7.Which of the following BEST describes the consumer’s preference for products that are widely available to them?
a. Production concept
b.Marketing concept
c.Selling concept
d.Product concept
8.When a company designs the product with little or no input from customer, the company is practicing:
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept
9.All are the example of unsought goods EXCEPT:
a.Insurance policy
b.Course books
c.Encyclopedia
d.Funeral plots
10.Retailers are considered under the _____________________ environment.
a. Broad
b. Weak
c. Task
d. Competitive
11.Which of the following is a controllable factor for marketers?
a.Economy
b.Technology
c.Competition
d.Corporate culture
12.Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion
13.The decisions regarding bundling of a product are related to:
a. Product
b. Price
c. Distribution
d. Promotion
14.Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
a.Product
b.Pricing
c.Promotion
d.Place
15.Which of the following is NOT a component of a marketing plan?
a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation
16.Which of the following is NOT a type of vertical integration?
a.Backward vertical integration
b.Forward vertical integration
c.Balanced vertical integration
d.Unbalanced vertical integration
17.Financial summary of a marketing plan includes all EXCEPT:
a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement
18.In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution
19.Which of the following is usually the target of a market challenger?
a.Market follower
b.Market leader
c.Market nicher
d.Market segment
20. Which of the following market dominance strategy involves less risk of competitive attacks?
a.Leaders
b.Challengers
c.Followers
d.Nichers
