Need Help with my last final.
- Which of the following can a company do to reduce defection
- Distinguish the causes of customer attrition and identify those that can be managed better.
- Increase customer lifetime value by increasing the non-monetary costs of products.
- Enhance the growth potential of existing customers through cross-selling and upselling.
- Attract new customers to try out the company’s products.
- Southwest Airlines offers a Rapid Rewards program that allows customers to count flights they have taken toward free future flights. This is an example of a(n) ________.
- club membership program
- cross-selling program
- activity-based costing program
- value delivery system
- Organizational structure__________.
- specifies the firm’s formal reporting relationships, procedures, controls, and authority and decision-making processes
- specifies the firm’s formal value proposition, the markets it will serve, and how the firm will provide value in those markets
- specifies the firm’s control mechanisms, grievance procedures, reporting relationships, procedures, and authority over decision-making processes
- specifies the firm’s informal reporting relationships, procedures, controls, and authority and decision-making processes
- ________ is a form of online word of mouth, or “word of mouse,” that encourages consumers to pass along company-developed products and services or audio, video or written information to others online.
- Viral marketing
- Microsite marketing
- Interstitial marketing
- Guerrilla marketing
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