- What social media website(s) does the company utilize?
- Who is the company’s target market? Does the company a good job of targeting these individuals through its social networking site? Why or why not?
- Compare the company’s social networking site with its official website. How does the content and language differ between the two sites?
- Social media objectives are listed in Chapter 18 in section 18-2b. Identify the company’s primary social media objectives based on actual communications on its social networking site. Be sure to provide examples.
- Describe the promotional methods that the company uses to market products or services on its social networking site.
- What do you recommend that the company do to stay on top of current social media trends?
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