Assignment:
Topic:A manager must answer these following questions while taking managerial decisions:
1. What are the economic conditions in our particular market?
a. Market structure?
b. Supply and demand?
c. Technology?
2. Should our firm be in this business?
a. If so, at what price?
b. At what output level?
c. Can the firm achieve a sustainable competitive advantage?
3. What are additional economic conditions in our particular market?
a. Government regulations?
b. International dimensions?
c. Future conditions?
d. Macroeconomic factors?
4. What is our strategy to maintain a competitive advantage in the market?
a. Cost-leader?
b. Product differentiation?
c. Market niche?
d. Outsourcing, alliances, mergers?
e. International perspective?
5. What are the risks involved?
a. Changes in demand and supply conditions?
b. Technological changes and the effect of competition?
c. Changes in interest and inflation rates?
d. Exchange rate changes for companies engaged in international trade?
e. Political risk for companies with foreign operations?
QUESTION: DISCUSS WHY THESE QUESTIONS ARE IMPORTANT FOR MANAGERS TO
ANSWER. YOU MUST ILLUSTRATE YOUR ARGUMENTS WITH THE USE OF CASE
STUDIES.
IT IS A GROUP WORK (NOT MORE THAN 4 STUDENTS) AND YOU MUST
PRODUCE A REPORT OF NO MORE THAN 1000 WORDS. EACH MEMBER OF THE
GROUP MUST WRITE AN A4 PAGE EXPLAINING HIS/HER CONTRIBUTION TO
THE WORK. THE GROUP MUST PRODUCE A PPT FORMAT OF THEIR WORK AND
PRESENT IT.
DEADLINE: THE FOURTH WEEK OF NOVEMBER 2015. PRESENTATION ON THE FIRST
WEEK OF DECEMBER 2015.
Assessment criteria:
1. Structure: need to pay attention to clearly plan the ideas in logical manner that is consistent
with the core topic. The basic parts (theory and case study) should be structured in the required
order: introduction, body and conclusion.
2. Analysis: must pay attention to discussing all core ideas with appropriate link between theories
and practice. There must be a clear link between the case study and the application of
information conveyed by theory related to the topic discussed.
3. Presentation: group involved in preparing the topic must show cohesive involvement in the
preparation of all parts of the assignment.
