Read the information in the background material, look for more information, and then write a 4- to 5-page report for your professor and the executives of Harley-Davidson by answering the following questions:
i.What are H-D’s Opportunities for moving forward in the competitive motorcycle manufacturing and sales environment?
ii.What threats does the company face?
iii.Consider the Lehman Trikes case study below. To what extent do you think the alliance between H-D and Lehman Trikes presented an opportunity for H-D? To what extent do you think this was an opportunity for Lehman? Support your arguments.
Here is the Lehman Trikes article:
Looney, D. C., & Ryerson, A. (2011). Lehman Trikes: A story within a story. Journal Of The International Academy For Case Studies, 17(7), 45-58. (Available via the Library by way of the EBSCO database).
