Case Study: Skullcandy
Answer the following questions.
1. Was the headphone an attractive industry when Alden entered with Skullcandy?
2. Does Skullcandy have a sustainable competitive advantage in the market? If so, what is it and
why is it sustainable?
3. How are Skullcandy’s products positioned? How is this positioning supported (or
unsupported) by the company’s functional-level strategies?
4. What are some of the features of Skullcandy’s product development strategy? Do you have
any recommendations for how it is managed?
2. Does Skullcandy have a sustainable competitive advantage in the market? If so, what is it and
why is it sustainable?
3. How are Skullcandy’s products positioned? How is this positioning supported (or
unsupported) by the company’s functional-level strategies?
4. What are some of the features of Skullcandy’s product development strategy? Do you have
any recommendations for how it is managed?
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