Angel Woods
Bus 1770-A
Ms. Stewart Ch. 6 Consider this Case
Mac’s Stack It Deep, Sell It Cheap
1. If Mac and Donnie stick with this value proposition, how might that affect customer
service? What are the pros and cons from the customers’ perspective?
2. What expectations would you have as you went to shop at their store? Be specific-what
would you expect it to like?
3. How can they best stick with their value proposition? What should they avoid?
4. Is customer service in such a low-cost operation less important than it would be in a full
service retailer? Defend your answer.
5. How could Mac and Donnie best avoid customer turnoffs? Exceed customer
expectations?
Chapter 6
Acronym for SYSTEM
SAVE YOUR SELF TIME ENERGY MONEY
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