Using the CSU Online Library and the Internet, research a company of your choice to compile a SWOT
analysis. Create a
visual chart using Exhibit 1.1 on page 6 (Sample SWOT Analysis Framework and Representative
Examples) in your
textbook as a format guideline for submission. The SWOT analysis needs to include all four elements
including the
strengths, weaknesses, opportunities, and threats. A minimum of five selected internal factors (finance
and management
must be two of the five) and five selected external factors as demonstrated in Exhibit 1.1.
Evaluate the chart to determine current and future overall strategies based upon the organization’s
business, mission, and
goals.
Your paper submission should be a minimum of two pages in length. References should include your
textbook plus a
minimum of one additional credible reference.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
