- In what ways does the SWOTT analysis help in the strategic marketing process?
- What are examples of the pros and cons of primary and secondary data in the marketing research process?’
- What is positioning and the two methods for accomplishing the strategy?
- Which of these market segments do you think would be the more attractive segments for a fast food chain ?
- After you choose your preferred target markets in Question four explain how a fast food chain could configure its marketing mix to meet the needs of these consumer groups. Please give creative and detailed examples of the 5P’s to support your response)
- Is it possible for a fast food chain to structure their marketing mix in such a way that they could meet the needs of all 6 market segments? If yes, please explain giving examples how it can be achieved
- Are you aware of any fast food chains that seem to be to targeting only one market segment? If so, please give an example.
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