week 3
Constructing Effective Business Messages Part I Week 3
Select a product or service for this assignment in which you
believe your organization should invest capital resources to develop for sale
in a global environment.
Review Ch. 4 of Business Communication Essentials.
Create a Microsoft® Word analysis of 1,400 words that
includes the following:
Describe the product or service, including its main
characteristics.
Why do you believe this product is worthwhile?
A profile of your audience/s. Why are these audience/s
important? How different would you approach each audience?
Explain how you would establish credibility.
Explain why you selected the channel.
Select the appropriate channel for delivering your message
based on context, audience, and purpose.
Format your assignment consistent with APA guidelines.
Week 4
SCENARIO: In Week 3, you selected a product or service that
you believe
your organization should invest capital resources to develop
the product
or service for sale. To speed up the new product investment,
you decide
to write a memo proposing and advocating for the launch of a
new product
or service to the company president.
CREATE a memo proposal using the AIDA model in a Microsoft®
Word in a
minimum of 1,400 words.
You will add an introduction and conclusion,
and your paper will include the following components:
* Convince your
audience to invest capital resources to develop the
product or service you intend to sell and explain your
rationale. See
Figure 9.5 – Persuasive Message Using AIDA model.
* Gain credibility
(for yourself and your request) and (2) to make your
readers believe that helping your product/service will
indeed benefit
the company. Close with a request for some specific action,
and make
that course of action as easy to follow as possible to
maximize the
chances of a positive response.
* Include
secondary research to support your argument, related to your
product and/or service.
* Explain what you
will do in case the selected product or service does
not initially sell as much as expected.
* Indicate
potential digital channels for marketing your product or
service.
* Consider
cross-cultural and multinational implications.
_Note_: Main points from this memo will be included in the
Week 5
Persuasive Presentation.
The following guidelines will help you effectively format
specific memo
elements,_ Business Communication Essentials_, 7/e (Pg.
410):
* Addressees. When
sending a memo to a long list of people, include the
notation See distribution list or See below in the position
at the top;
then list the names at the end of the memo. Arrange this
list
alphabetically, except when high-ranking officials deserve
more
prominent placement. You can also address memos to groups of
people–All
Sales Representatives, Production Group, New Product Team.
* Courtesy titles.
You need not use courtesy titles anywhere in a memo;
first initials and last names, first names, or even initials
alone are
often sufficient. However, use a courtesy title if you would
use one in
a face-to-face encounter with the person.
* Subject line.
The subject line of a memo helps busy colleagues
quickly find out what your memo is about, so take care to
make it
concise and compelling.
* Body. Start the
body of the memo on the second or third line below
the heading. Like the body of a letter, it’s usually
single-spaced with
blank lines between paragraphs. Indenting paragraphs is
optional. Handle
lists, important passages, and subheadings as you do in
letters.
* Writer’s
initials. Unlike a letter, a memo doesn’t require a
complimentary close or a signature, because your name is
already
prominent at the top. However, you may initial the
memo–either beside
the name appearing at the top of the memo or at the bottom
of the memo.
FORMAT consistent with APA guidelines.
