Universal Music (www.universalmusic.com)
The paper would include the information on the supply chain
and marketing elements. At the end of the paper, the following would be
addressed:
Addresses how e-Business supply chain and marketing differs
from traditional brick and mortar retail and distribution enterprises. Be sure
to consider and discuss:
What are they offering to their buyers or consumers?
How could such an e-Business enterprise integrate marketing
and supply-chain processes with their brick-and-mortar operations? Should they
do this?
What are likely to be the issues with integrating the
e-Business web site with legacy supply chain systems?
