Unit 9
[MT459: Consumer Behavior]
Unit 9 Final Project
Select one consumer behavior topic from the list below and prepare a 5–7 page research paper. Your
paper should include a minimum of five academic references. As with all material you submit to the
Instructor, check for correct spelling, grammar, punctuation, mechanics, and usage. Please refer to
the Online Communications Guidelines for Paper Submission Standards.
The Impact of the Digital Revolution on Consumer Behavior
Market Segmentation of Online Consumers
Consumer Motivation and High Tech Products
The Influence of Culture on Consumer Behavior
The Adult Consumer’s Decision-Making Process
Assignment Checklist:
1.
2.
3.
4.
5.
6.
Clearly articulate one of the selected topics
Utilize effective citation to support your work
Include a minimum of five academic references
Paper should be 5 to 7 pages
Paper should be in APA format and citation style
Review the grading rubric before starting this assignment.
Directions for Submitting your Final Project
Compose your Assignment in a Microsoft Word document and save it as Username MT459 Final
Project-Unit9.doc (Example: TAllen- MT459 Final Project Unit 9.doc). Submit your file by selecting the
Unit 9: Assignment Dropbox by the end of Unit 9.
Unit 9
[MT459: Consumer Behavior]
Unit 9 Final Project Grading Rubric = 145 Points
Criteria
Maximum
Percent
Maximum
Points
Content
Assignment answer provides correct and complete information:
50%
1. Clearly articulate one of the selected topics
2. Utilize effective citation to support work
72.5
Analysis and Critical Thinking
Answer demonstrates critical thinking:
Provides a synopsis of situation
Analyzes key issues
Defines the problem
Presents alternative solutions
Selects a solution
Implements solution
Makes recommendations
30%
43.5
Writing Style and Grammar
10%
14.5
APA Format and citation style
10%
14.5
100%
145
TOTAL
