8:20 PM (CST) Unit 3 – Individual Project
Assignment Overview Go To: Type: Individual Project
Unit: Rights and Obligations
Due Date: Tue, 3/7/17
Grading Type: Numeric
Points Possible: 200
Points Earned: 0
Deliverable Length: 6 pages (body) Assignment Details
Learning Materials
Reading Assignment My Work:
Online Deliverables: Submissions Assignment Details
Assignment Description
In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the
U.S. Marines. In a television commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million
company points. Although that sounds like a lot of points to get from drinking the soft drink company’s products (roughly 190 drinks a day for 100 years), the company also
allowed customers to purchase points for 10 cents each.
The man did the math and discovered that the cost of the 7 million points needed for the jet was $700,000. He then put together a business plan, raised the $700,000 from
friends and family, and submitted 15 points, the check, and an official order form with a demand for the Harrier jet.
The company wrote back, stating that the Harrier jet in the commercial was simply used to create a humorous and entertaining advertisement. They apologized for any
misunderstanding or confusion people may have experienced and enclosed some free product coupons.
The free coupons did not satisfy the man, who then took the soft drink company to court. Finally, a federal judge for the Southern District of New York held that the company
was only joking when it implied in its ad that it was giving away fighter jets. The judge noted that because the jets sell for approximately $23 million, no one could have
concluded that the commercial actually offered consumers a Harrier jet. Instead, this was a classic example of a deal that was too good to be true.
Write a paper of 4–6 body pages that answers the following questions, including an indepth explanation of the supporting rationale:
What are the key legal factors present in the scenario?
What are the 4 elements of a valid contract? How do they relate to the scenario in question?
What is the objective theory of contracts?
How does the objective theory of contracts apply to this case?
In your own words but based on research and analysis of relevant legal concepts and cases, why do you think the court held that there was not a valid agreement in
this scenario? Provide support for your position.
Are advertisements generally considered offers? Explain.
How does this case differ from a reward situation in which a unilateral contract is formed upon completion of the requested act?
What recommendations (at least 2) would you make for a company considering an aggressive marketing campaign with giveaways of high value items? Explain the
rationale behind each recommendation.
Your submitted assignment (200 points) must include a Word document of 4–6 body pages that contains your answers to the questions listed and a reference list of any
sources that you used within your paper (cited properly in APA format).
Individual Project Rubric
Grading Criteria Percentage Deliverable requirements addressed; understanding of 35%
material and writer’s message and intent are clear
Scholarly research which supports writer’s position is 20%
properly acknowledged and cited direct quotations may
not exceed 10% of the word count of the body of the
assignment deliverable (excluded title page, abstract or
table of contents if used, tables, exhibits, appendices,
and reference page(s). Inclusion of plagiarized content
will not be tolerated and may result in adverse
academic consequences.
Critical thinking: Position is well justified; logical flow; 20%
examples
Structure: Includes introduction and conclusion;
proper paragraph format and reads as a polished,
academic paper or professional presentation, as
appropriate for the required assignment deliverable 10% Mechanical: No spelling, grammatical or punctuation 10%
errors
APA: Deliverable is cited properly according to the
APA Publication Manual (6th ed.)
Please submit your assignment. 5% APA Publication Manual (6th ed.)
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials. Reading Assignment
August, R., Mayer, D., and Bixby, M., chap. 3 Assignment Objectives
Apply legal fundamentals to respond to potential legal problems in a business
Assess effective responses to potential legal dilemmas in a business
Describe the changing perspectives for businesses based on ethical, global, political, economic, social, and environmental issues
Classify various legal issues, recall appropriate principles of law, and apply them to business situations
Explain how an international company can take protective measures to protect themselves or their businesses from legal liability Other Information
There is no additional information to display at this time. Legend
Extra Credit View Assignment Rubric Privacy Statement Terms and Conditions © 2017 American InterContinental University. All Rights Reserved. Authorized Users Only. Contact Us
