Unit 1 Assignment Write a 3-4 page paper in APA format (not including the cover page and reference page).
Below is a recommended outline. Please click here to view the criteria by which you will be
assessed for the achievement of the CLO for this unit. Please use this APA Sample
provided in Unit 1 to complete your assignment. Also attached is an outline form that
may help you organize your writing. You do not have to turn it in. You must have at least 2
additional references beside the text book from peer reviewed sources.
Relay Health is a company that has operated in the health care environment for several
years. This organization has developed a platform whereby patients are able to
communicate with their doctors online for consultations (www.relayhealth.com). The
adoption of this service has been slowly growing for many years but has not received
widespread acceptance in the marketplace by physician groups, although there are many
benefits that can be discerned from the platform for patients or employers who might have
employees who have doctors who are on such a platform. And, insurers such as Blue Cross
and Cigna have also begun to accept that online visits are acceptable and are moving
increasingly to reimbursing this approach. Despite this growing trend, less than 3% of the
family physicians in the American Academy of Family Practice report doing e-visits.
In terms of product life cycle, this product is in the introduction stage. Recently, a company
called Sophrona Solutions (https://sophrona.com) has developed a platform that initially was
for ophthalmology practices. One of the larger developers is American Well
(https://amwell.com/cm/?test=true&gclid=CI7Zw4Xdp8oCFUUTHwodqssEhw), the producer
of online care. They have announced that they are expanding their online portal nationally.
The CEO of Relay Health has called you in as a consultant to analyze this rapidly changing
market. Provide a perspective around the key concepts discussed in the chapter of the
product life cycle.
reviewed articles to support your research; specifically address the following issues:
1. What stage of the product life cycle is this e-platform in now? 2.
Examine the website of Relay Health and these competitors, what options are
available for Relay Health to establish a differential advantage (refer to Chapter 2)?
3.
In Chapter 2, several growth strategy alternatives were posed. Consider each
alternative for Relay Health. Which one did American Well employ? Which alternatives
might be available to Relay Health? How might they be implemented?
