Training Store Salespersons
You have recently been appointed as a training manager for
the southeast region of a major supermarket chain in the U.S. Your territory
includes 15 retail stores. Your responsibility involves working directly with
store managers and other stakeholders to develop training solutions to meet
specific needs of employees in various stores. This includes, but is not
limited to, performing needs assessments, determining appropriate instructional
design and training delivery methods, as well as implementing and evaluating
training initiatives.
Three of the stores in your territory have missed sales
goals for the last two quarters. All three stores have received low customer
satisfaction scores and are experiencing increased employee turnover rates. The
high employee turnover has resulted in the store managers hiring many new and
relatively inexperienced sales associates, which further contributes to the
problem.
The senior management team of the supermarket chain believes
that training and development may help decrease employee turnover and increase
customer satisfaction. You have been asked to assess training needs and develop
a proposal to address the situation in these three stores.
Instructions:
Use scholarly resources and your learning, address the
following:
Identify, using simple heuristics, the indicators that show
that the specific problems experienced by the three stores can be resolved
through training.
Design a needs assessment plan and identify three specific
training initiatives you would recommend for these employees. Include the
expected outcomes for the three training initiatives in your proposal.
Select one of the specific training initiatives you
identified and develop a budget of projected costs to implement this
initiative.
