Details:
This part of your Marketplace
Live simulation assignment is individual. You will present the content to
your team members and determine an appropriate digital marketing plan to
include in your Marketing Plan assignment.
At this point, your team has
developed a Marketing Plan to support your marketing division and justify an
additional capital investment from corporate headquarters to move forward.
Digital marketing is a critical part of marketing strategies today because of
the prevalence of social media and other web-based technologies, online media
outlets, and mobile Internet and applications.
Based on the current
position of your new division in the simulation and your goals for coming
quarters analyze the market research data, competitive data, and real-world
digital marketing options to develop a summarized digital marketing plan for
your division that benefits growth and considers competition. In 500-750 words,
address the following:
- Digital marketing
options for your division:Discuss
the decision to shift all or a portion of your division’s promotional
budget in the simulation to digital marketing. Consider factors including
B2B verses B2C considerations in digital media, target market coverage,
exposure, analytics, and costs. - Digital media
impact:How would the addition of digital
media options influence your division’s overall promotional plan? - Digital media types
and options: Include examples of specific
social media platforms, blogs, websites, applications, etc. and include a
justification for each based on your division’s goals. Use real-world data
by researching the outlets/platforms, reviewing media kits when available,
and citing available sources on exposure, targeting options, etc. - Monitor digital
media:How will you monitor effectiveness
and adjust your strategy based on your division’s goals?
You are required to
include both academic and professional references (e.g., data on analytics,
platform use data) to justify your plan.
Submit your individual
report to the assignment drop box, and then post your report to your CLC team
forum for your group to review. Review the reports of the rest of your team
and, as a group, discuss your individual plans to create the final digital
marketing section to be included in your group’s Final Report due in Topic 8.
Prepare this assignment
according to the guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center.
