There is a perception that McDonald’s valued quality as it built its’ empire, but this characteristic is no longer valued at McD’s. What is the business definition of “quality”?
What contribution does this make to doing business? How did McD’s perform against this definition? If GE’s best known "product" is "managerial expertise," and Domino’s "product" is "delivery," what is McD’s best known product? How does this differ from "quality"? How important is ‘quality’ to McD’s future performance? Can they be successful and sustainable without it? How would you measure success?
Categories: