The organization is very eager to start the integrated marketing process, but it is unsure of how to determine what to spend on the different areas of the marketing project. Specifically, the organization wants to make effective marketing decisions, but it needs to know what performance outcomes will allow them to make a profit.
In addition to the e-Business Plan template under the Key Performance Indicators (KPIs) Process Plan section heading, add a Key Performance Indicators (KPIs) Process Plan that includes the following for the case study organization:
- Create a KPI-driven business process plan worksheet.Describe each tactical business goal (specific to customers, leads, and sales).
- Define the target KPI concepts (at least 10, including project rate of return [PRR] and the break-even point [BEP]).
- Create a brief explanation of each KPI, and describe how it will be used to quantitatively measure the achievement of defined tactical business goals.
- Write a formula for each KPI calculation method (define and clearly show how the KPI is derived).
- All sources should be cited both in the text and in the references using APA format.
- Submit the document for grading.
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