Company Name : Delta Airlines
The industry in which your company competes. Provide a definition of the industry that explains its products and technologies. Kathleen
Write a brief assessment (approximately a paragraph) for each of the following industry forces based on your research:
a. Bargaining Power of Buyers
b. Bargaining Power of Suppliers
c. Threat of New Entrants
d. Threat of Substitute Products
e. Interfirm Rivalry
List references that you used for this assignment – find and use at least 5 articles (written no more than three years ago) or references in total for the assignment.
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