Observation – Interaction Project 2 Starbucks: the retail experience Goals: Build observation and reporting skills. Observe real-world customer interactions. Analyze above in terms of our ongoing discussions and reading. Observe

Marketing Plan: Situation Analysis ? Segmentation & Target Market Analysis ? Competitive Analysis ? SWOT Analysis This section will begin with an application of segmentation of the market of your

Week 10 Discussion 1 Ethics and Social ResponsibilityPlease respond to the following: Select a small business with which you are familiar and develop a plan of action for encouraging ethical

1. What are the sources of Trader Joe’s competitive advantage? 2. Why have they been able to sustain that advantage for decades? 3. What threats do they face today? 4.

Question 1 2 out of 2 points All partnerships must have: Question 2 2 out of 2 points The most common form of business ownership is the: Question 3 2

• Question 1 2 out of 2 points Surveys show that owners of small businesses believe that: • Question 2 2 out of 2 points Companies started by women differ

Resource:The Practice of Public Relations, Ch. 11 Readthe “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11. Answer the three questions at

Assignment 2: Expanding Your BusinessDue Week 8 and worth 240 points Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper

An assignment of the topic “BUSINESS RESEARCH” which asks for explaining the learning experience, usefulness and utility which needs to be described here. When students writing Assignment, they need to

Assignment 1: To Build or Buy Due Week 4 and worth 240 points Select a small business that you visit often (e.g., coffee shop, bookstore, sporting goods store, etc.). Write