Success of Verizon’s Commercials
Questions to answer as you analyze the commercial:
1. Who is the target audience?
2. What are they selling?
3. What is the “call to action” in the commercial?
4. Would this ad be just as effective if it was on radio as
well?
5. Where/how would you place this ad if you were the
Advertising Director for the company?
6. Has the competition tried this type of commercial in the
past and was it successful?
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