Substantial mobile e-commerce presence
presence and one ideally with which you have had some experience. In 1000 word
case analysis, critique the suite of services provided by the business by
analyzing the advantages and possible deficiencies of this service. Ideally, if
you use the service yourself, use your own personal experiences as data for
this analysis, but also indicate how other people might have differing
perceptions in regard to the value of these mobile services. Make sure that you
use the frameworks and concepts articulated in your readings . Other questions
to reflect on in this analysis include the following:
• What
specific value or customer needs are being served via these mobile services?
• Do you
find that you value the features offered by these mobile services? Support your
position with specific examples.
• How might
the mobile services of this company be improved? Again, support your
argumentation with specific examples.
• Postulate
how these mobile platforms in this specific company might evolve into what has
been termed u-commerce in your readings. What kinds of functionality would be
offered? Do you think customers would value such functionality? (if you need to
segment potential customer populations please do so).
• What
ethical issues surround this deployment of mobile commerce?
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