a)”Value-Chain Strategy and Competing in India” Please respond to the following:
- 1) From the e-Activity, determine the value in co-branding strategies. Then, examine and explain the strengths and weakness. Provide examples with your response.
- 2) Given the challenges with infrastructure in India, make two recommendations that a company could use to develop an effective channel strategy.
b)”Wal-Mart” Please respond to the following:
- 1) Determine at least two areas of strengths and areas of weaknesses in Wal-Mart’s value chain. Explain your rationale.
- 2) As noted in the case, Target and Costco seem to be catching up by growing comparable store sales faster than Wal-Mart. Create a value-chain strategy that could address this issue.
Categories: