1) “Innovation and New Product Strategy” Please respond to the following:
- a)Think about a current unfilled consumer need. Develop a new innovation based on the types of innovations to fulfill that consumer need. Explain your rationale.
- b) Develop a marketing strategy for this new innovation. Determine where you would test market the product and explain your reasoning.
2)”Tesco” Please respond to the following:
- a)Determine the three challenges Tesco faces in becoming a strong U.S. brand. Select two of those challenges and create a solution for each challenge.
- b)Decide how Tesco can combine the strength of its global brand with the need to adapt to the U.S. market. Explain and provide support for your decision.
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