Week 2 Discussion
“Growing Honest Tea” Please respond to the following:
Review the following documents:
Honest Tea’s business plan for 1999 (PDF).
A strengths, weaknesses, opportunities, and threats (SWOT)
analysis based on Honest Teas’ business plan (PDF).
Suppose Honest Tea has hired you as a consultant to evaluate
the completeness of their strategy for future growth. Base your evaluation on
the provided SWOT analysis. Provide a rationale for your response.
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