Assignment 3 Part 1: Operation, Technology, and Management
Plan
Due Week 8 and worth 70 points
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the
following information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational
cost you find, as you will need these figures for your income statement and
cash flow in Week 8.
Create an operations plan for your NAB company using the
template in the text as a guide (p. 214 | Operations Plan Preparation Form –
Click here for help accessing a specific page number in your eBook). Extract
appropriate information from the NAB Company portfolio, where applicable. Other
required items in the template should be filled in using your personal
preferences.
Provide a rationale for the competitive advantages section
using appropriate functional-level and business-level strategies to explain the
competitive advantages.
Note: Much of the research pertaining to the hints provided
here can be found in the NAB company portfolio.
Hints: Consider whether you will rent or buy your facilities
or outsource production to an existing company.
Hints: One of your biggest expenses as a startup
non-alcoholic beverage company will be transitioning from a small batch
prototype of your beverage to production on a large scale. Research the
equipment you will need (vats, refrigerators, burners, ovens, bottling equipment,
and so on), whether you will rent or buy, how you will maintain and clean it,
and so forth. Consider how you will ensure quality control. What capacity do
you intend to reach?
Hints: Deliberate your inventory control. Where do your
supplies come from and what is your turnaround time to produce your beverage
once you have received an order?
Hints: Consider your distribution method. Refer back to your
notes for the SWOT analysis assignment in Week 2 of class.
Hints: How will you stay abreast of new developments in your
industry? What new products do you have in development now, in addition to your
flagship product?
Describe your research and development activities and
explain how they will contribute to the company.
Technology Plan (1 – 2 pages)
Create a technology plan for your NAB company using the
template in the text as a guide (p. 227 | Technology Plan Preparation Form ).
Extract appropriate information from the NAB Company portfolio, where
applicable. Other required items in the template should be filled in using your
personal preferences.
Provide a rationale for the personnel needs section by
incorporating appropriate functional-level strategies.
Hints: Consider the type of technology your company will use
to conduct the following activities: manage personnel; take, fulfill, and track
orders; manage inventory; communicate with customers and provide customer
service; and produce your beverage.
Management & Organization (1 – 2 pages)
Create a management plan for your NAB company using the
template in the text as a guide (p. 248 | Management Plan Preparation Form ).
Extract appropriate information from the NAB Company portfolio, where
applicable. Other required items in the template should be filled in using your
personal preferences.
Using the flow charts on p. 242 as a guide, outline your
company’s management hierarchy. Note: Charts or diagrams must be imported /
included in the MS Word document.
Provide a rationale for the management structure and style
section by incorporating appropriate functional-level strategies.
Format your assignment according to these formatting
requirements:
Cite the resources you have used to complete this exercise.
Note: There is no minimum requirement for the number of resources used in the
exercise.
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and the date. The
cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this
assignment are:
Create a plan to implement a firm’s strategy and manage the
change from current operations.
Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
Use technology and information resources to research issues
in strategic management.
Write clearly and concisely about strategic management using
proper writing mechanics.
