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Strategy Implementation for Southwest Airlines
Describe the organisational design of Southwest Airlines as
well as their most important control systems strategy-wise, biggest human
resources issues, any relevant factors that come about from their cultural
environment and the impact they’ve had on carrying out the strategy of the
Airline.

Assess the fit, or lack thereof, between the mission and
strategy of Southwest Airlines, looking at organizational components that are
the most vital to carrying out the strategy. Do they complement or detract?
Why?

Your answer should take the form of an official business
report for the Board.

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