Graded Homework

Overview of Assignment

The ability to think strategically and make
choices based on solid analysis and evaluation, in order to capitalize on
achieving optimal results when applying limited resources of the firm, are at
the core of this strategic initiative plan. Strategic initiatives act as the
vehicle to accomplish strategic goals. Strategic initiatives translate vision
into reality. The strategic management process enables organizations to achieve
objectives through three stages: strategy formulation, strategy implementation,
and strategy evaluation.

For this assignment, create a market entry
plan (entrepreneurial), a market expansion plan for an existing organization,
or a mergers and acquisitions plan that seeks to increase your organization’s
competitive advantage. Your strategic plan should aim to innovate. Throughout
the development of your strategic plan consider your organization’s
responsibility in the greater social good from a Christian perspective and how
your plan address ethics, cooperate social responsibly and sustainability.
Globalization brings both benefits and challenges in the business sphere. Be
sure to consider how globalization impacts your strategic plan and address any
international considerations.

Part I

Imagine you need to present your initial
pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation
with speaker notes that seeks to get permission from key stakeholders.

In your presentation, address the
following:

1.
A description of the type of
plan including the vision, mission, and values of the organization is included.
Description demonstrates comprehensive subject knowledge and understanding.
Identify the type (market entry, market expansion, merger, and acquisition) of
strategic Plan that you will be creating.

2.
An explanation of how
organizational values drive culture is included. An explanation of the culture
you intend to build or that currently exist is included. Plan includes relevant
examples and applicable insight. Plan demonstrates comprehensive subject
knowledge and understanding.

3.
How do organization values
drive the culture?

4.
What is the culture you intend
to build, or exists, today?

5.
What is your competitive
advantage? Plan includes relevant examples and applicable insight. Plan
demonstrates comprehensive subject knowledge and understanding

Provide three to five sources in your
presentation.

Part II

An environmental scan seeks to ensure your
original pitch is viable (Part 1: Overview). External and internal assessment
tools are utilized your to ensure strategic initiative is viable. You may find
after completing your environmental scan your strategic initiative idea will
change. The environmental scan helps you develop Key Performance Indicators
(KPIs), which will help focus the application of limited resources to produce
above-average returns. During your scan, address the following:

Internal: Identify your strategic initiative using
various internal assessment tools to evaluate your organization’s strengths and
weaknesses in functional areas of business which include

• Management

• Marketing

• Finance

• Accounting

• Productions/operations

• Research and development

• Management information systems

External:
Identify your strategic initiative using various external assessment tools to
evaluate outside trends and events outside the control of the organization, and
the industry.

Create a 5-10 slide PowerPoint presentation that shows
the results of your environmental scan. Include the following:

1.
A description of what you
learned about the industry and your organization is included. Identify what you
found in your environmental scan. Description demonstrates comprehensive
subject knowledge and understanding

2.
What did you learn about your
organization?

3.
How did you apply the results
of your internal and external assessment tools in your decision making process.

4.
An explanation of how what you
learned has challenges or supports your original vision/concept is included. An
explanation of what has emerged from your learning is included. Key issues
provide relevant examples and applicable insight. Plan demonstrates
comprehensive subject knowledge and understanding.

5.
What is emerging from your
learning?

6.
An outline of the preliminary
strategic plan is included. The outline includes relevant examples and
applicable insight and demonstrates comprehensive subject knowledge and
understanding.

7.
Have you considered the
selected organizations culture within the context of implementing your
strategic initiative plan?

8.
Include the external and
internal assessment tools you used at the end of your presentation as an
appendix. Appendix of external and internal assessment tools is included. An
explanation of how you applied the results of your internal and external
assessment tools is included. External and internal assessment includes
relevant examples and applicable insight and demonstrates comprehensive subject
knowledge and understanding

Provide three to five sources in your
presentation.