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Strategic Management

Related Diversification for Strategic Management course.

Why would an athletic company choose to diversify into a
related as opposed to unrelated business opportunity?

What are the strategic fit relationships that are available
for capture?

What specific resources should the company have that would
make it attractive to diversify into a related business opportunity?

What are considered ideal resource strengths that could be
transferable to other related business and the benefits that could be captured
from these strengths?

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