STRATEGIC MANAGEMENT:
We are using this textbook:
Strategic Management and Competitive Advantage, Concepts and Cases (2015, 5th
ed.)
Case Write-up: You will prepare a case analyses . The written paper should be no
longer than 3 pages (typed and single-spaced). You can add as many exhibits, tables
and figures as necessary. Useful frameworks for doing case analysis can be found in
Chapters 2 and 3 (External and Internal Analysis). Also, read Appendix (pgs. 343346) in the text to understand case analysis.
In general, there is no single correct answer to a case analysis. The key to a good
case analysis is to carefully analyze the situation, apply relevant conceptual
materials, and evaluate possible courses of action before selecting your own
recommendations. Although each case is unique and may require a different approach
and analysis, your case write-up should include the following two elements:
1. An assessment of the current situation of the firm. This includes The environment in which the firm operates, the industry
The competitive situation and strategies of the firm including its financial
results with the objective of identifying the key issues that must be addressed
This is not a summary of the case but rather your personal evaluation/critique of
the situation using the relevant tools developed in the textbook.
2. A description of the alternatives to address the issues identified, followed by
detailed recommendations. This is a very important and potentially the most
difficult part of the case analysis. The search for alternatives must be broad
and should consider significant redirection, reorganization or disposition of
parts or all the business. Also, changes in business and competitive strategies
are expected here. Be specific in your recommended solution. Describe the
(new or modified) strategies, the financial objectives and the implementation
plan.
Internal Capabilities (Ch. 3)
(1-3) Wal-Mart Stores *
