Strategic Audit
The strategic audit system is a diagnostic tool to pinpoint an
organization’s strengths and weaknesses. Use the Strategic Analysis Framework
and other tools in order to conduct a strategic audit. You might consider using
a SWOT analysis for both companies to analyze each of their situations.
For this assignment, a mini strategic audit will be conducted for two
companies with an overall goal to compare how each company differs in the
strategy management and implementation, while identifying the importance of
strategic management.
·
Conduct a
Strategic Audit on two companies of your choice that are within the same
industry. During this audit, you will be comparing each company, to do so be
sure to create a SWOT analysis for each company.
·
In addition,
visit each company’s website and conduct research to identify key strategies
that each company has. List a brief introduction of each company, to include
the Mission Statement and compare key aspects of each company.
·
Be sure to
include the concepts identified in the readings for this week’s topics.
The requirements below must be met for your
paper to be accepted and graded:
·
Write between
750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA
style, see example below.
·
Use font size 12
and 1” margins.
·
Include cover
page and reference page.
·
At least 80% of
your paper must be original content/writing.
·
No more than 20%
of your content/information may come from references.
·
Use at least
three references from outside the course material, one reference must be from
EBSCOhost. Text book, lectures, and other materials in the course may be used,
but are not counted toward the three reference requirement.
·
Cite all
reference material (data, dates, graphs, quotes, paraphrased words, values,
etc.) in the paper and list on a reference page in APA style.
References
must come from sources such as, scholarly journals found in EBSCOhost, CNN,
online newspapers such as, The Wall Street Journal, government websites, etc.
Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
