(Rewards in the pleasure center of the brain reinforce behavior) so either we make decisions in order to feel good or the brain is not in control of our decisions. The brain is in control of our decisions, so we make decisions in order to feel good (and marketers should develop brains accordingly).
What can we say about the form of the argument??
A. it is true
B. it is false
C. it is valid
D. it is invalid
E. it is a linguistic anamorphism
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