1. Problem Statement –
What is THE focal problem here? I. e. what bottom line result is senior mgmt looking for?
Answer?
The focal problem for IBM is that they are not sure if it is worth for them to consume large amount of resources to develop cloud-computing industry continuously. The three main issues they consider is: how far to go (dominate the industry or responsible for specific section); with who (find a partner or individual) and which marketing segment should we targeting.
2. Problem Analysis –
Use theory to analyze the case vs. just citing a laundry list of problems.
Hint: Given we are using the material covered in this week’s class, your theoretical problem analysis should focus on an analysis of IBM PC’s external environment.)
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