Completed essay that contains introduction, body, and conclusion, and it must address all relevant parts of each question. Use the scenario of MAC, the makeup store. Can be a made up experience as long as it is original.
- State the name and location of the store you visited, and describe the products and services it offers.
- Describe the expected customer service you observed and/or experienced as Lesson 1 defined. Were your expectations met? Why or why not?
- What augmented customer service does the retailer provide? Why would you classify these as augmented services? Describe how these services enhance the shopping experience and give the retailer a competitive advantage.
- What other augmented services could this retailer offer that would improve its competitive advantage?
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