NT 640 Final Project Milestone Two Guidelines and Rubric
Overview: For the final project in this course, you are tasked with launching a product and accompanying marketing campaign in the international market of
your choice. You will select a specific international market in the world, excluding the United States, and a specific product, and then assess the marketing
conditions in the international market in several important areas. You should select a country that you were always interested in that might be your “dream”
country to work in one day.
Prompt: In Milestone Two, you will analyze in detail the selected international market and the competitor’s product/service brand. In detail, you will develop a
country SWOT that is applicable for marketing strategies. You will also contrast and compare your selected product/service brand to similar/identical ones
already existing in the selected international market. Please use specific examples.
Specifically, the following critical elements must be addressed:
II. Country SWOT for marketing strategies
a. Assess the political system in your selected country for whether it favors a new product or not.
b. Analyze the rules and regulations governing marketing in your specific market. For example, are there any regulations regarding the time when
certain products can be advertised? Are there certain media on which your product cannot be advertised?
c. Analyze the law and regulations governing the specific product you are launching in the market. Are there any restrictions? Are there any regulations
that could prevent the launch? For example, medical equipment and products face particular restrictions.
III. Branding: Analyze competitors’ brands for how they have adapted their product to your specific market.
a. Analyze the competitors’ brand changes in your specific market in the categories below:
i. Logos
ii. Marketing campaigns
b. Analyze the competitors’ brand products and whether the product had to be customized to fit your specific international market. Explain the
rationale behind the brand product strategy.
c. Analyze the competitors’ brand positioning in terms of price in your specific international market. Explain the rationale behind the brand positioning
strategy.
d. Analyze the competitors’ brand in terms of placement in your specific international market. Explain the rationale behind the placement strategy.
Guidelines for Submission: Milestone Two must be submitted as a 2–3 page Microsoft Word document with double spacing, 12-point Times New Roman font,
and one-inch margins. Included should be at least two scholarly references. All references should be cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions. Rubric
Critical Elements
Country SWOT:
Political System
Country SWOT:
Rules and
Regulations
Country SWOT: Law Proficient (100%)
Logically assesses political system in
country for whether it favors new product
or not
Accurately analyzes rules and regulations
governing marketing in market
Accurately analyzes law and regulations
governing product in market Branding:
Competitors: Logos Analyzes competitors’ brand changes in
logos for the specific market Branding:
Competitors:
Marketing
Campaigns
Branding: Brand
Products Analyzes competitors’ brand changes in
marketing campaigns for the specific
market Branding: Brand
Positioning Branding:
Placement Articulation of
Response Analyzes competitors’ brand products and
whether competitors customized products
to fit the specific market, explaining
rationale
Analyzes competitors’ brand positioning in
terms of price in specific market,
explaining rationale
Analyzes competitors’ brand in terms of
placement in specific market, explaining
rationale
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization Needs Improvement (70%)
Assesses political system in country for
whether it favors new product or not, but
with gaps in logic or detail
Analyzes rules and regulations governing
marketing in market, but with gaps in
accuracy or detail
Analyzes law and regulations governing
product in market, but with gaps in
accuracy or detail
Analyzes competitors’ brand changes in
logos for the specific market, but with gaps
in accuracy or detail
Analyzes competitors’ brand changes in
marketing campaigns for the specific
market, but with gaps in accuracy or detail Not Evident (0%)
Does not assess political system in country
for whether it favors new product or not Analyzes competitors’ brand product and
whether competitors customized products
to fit the specific market, explaining
rationale, but with gaps in logic or detail
Analyzes competitors’ brand positioning in
terms of price in specific market,
explaining rationale, but with gaps in
accuracy or detail
Analyzes competitors’ brand in terms of
placement in specific market, explaining
rationale, but with gaps in accuracy or
detail
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas Value
15 Does not analyze rules and regulations
governing marketing in market 15 Does not analyze law and regulations
governing product in market 10 Does not analyze competitors’ brand
changes in logos for the specific market 10 Does not analyze competitors’ brand
changes in marketing campaigns for the
specific market 10 Does not analyze competitors’ brand
products and whether competitors
customized products to fit the specific
market and does not explain rationale
Does not analyze competitors’ brand
positioning in terms of price in specific
market and explain rationale 10 Does not analyze competitors’ brand in
terms of placement in specific market and
explain rationale 10 Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
Total 10 10 100%
