INT 640 Final Project Milestone One Guidelines and Rubric
Overview: For the final project in this course, you are tasked with launching a product and accompanying marketing campaign in the international market of
your choice. You will select a specific international market in the world, excluding the United States, and a specific product, and then assess the marketing
conditions in the international market in several important areas. You should select a country that you were always interested in that might be your “dream”
country to work in one day.
Prompt: For the first milestone of your final project, you will submit a short paper with your company proposal, product detail, and country background. Select a
specific international market and a company within a selected industry and provide a brief overview of your selections. Assume this company is planning to enter
your selected international market with a new or updated product. The company proposal, product detail and country background will explore the historical
background of the chosen firm’s business so that you can explore the nature of the firm’s products and services.
Specifically, the following critical elements must be addressed:
I. Company, Product, and International Market Overview:
o Provide a brief background of the firm you have selected.
o Include the nature of its products or services.
o Explain which product or service have you selected and why.
o Provide a brief overview of the chosen international market.
Guidelines for Submission: Milestone One must be submitted as a 1–2 page Microsoft Word document with double spacing, 12-point Times New Roman font,
and one-inch margins. Included should be at least two scholarly references. All references should be cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
Company Historical
Background
Products/Services Product/Service
Selection Proficient (100%)
Provides a brief historical
background on the firm selected
using clear and specific examples
Includes the nature of the
products or services provided
using clear and specific examples
Includes product/service
selection, clearly identifying it as
a new/updated product or service
for the international market Needs Improvement (70%)
Provides a brief historical
background on the firm selected
but does not include examples
Includes the nature of the
products or services provided but
lacks examples
Includes product/service
selection, clearly identifying it as
a new/updated product or
service for the international
market, but lacks details Not Evident (0%)
Does not provide a brief historical
background of the company
selected
Does not include products or
services Value
20 Does not include product/service
selection 20 20 International Market
Overview
Articulation of Response Provides a brief overview of the
selected international market
using clear and specific examples
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization Provides a brief overview of the
selected international market but
does not include examples
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas Does not provide a brief overview
of the selected international
market
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total 20 20 100%
