1. Should DTCA be judged by the same criteria as other advertising? If not, how should it be judged differently?
2. What public policy changes would you advocate regarding DTCA? Should the United States and New Zealand ban them?
Categories:
1. Should DTCA be judged by the same criteria as other advertising? If not, how should it be judged differently?
2. What public policy changes would you advocate regarding DTCA? Should the United States and New Zealand ban them?