Module 2 discussion
Prepare EFE and CPM matrixes for Hershey Company. Use Mars
and Nestle for competitors in the CPM. Using the EFE and CPM data, as well as
your own analysis, describe how Hershey is responding to its external
environment, including its direct competitors. Make sure to use important
details of from your EFE and CPM results and your critical reflections to draw
conclusions
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