Module 1 discussion
Evaluate three mission statements by completing Learning
Exercise 2B of your text. Using the “Characteristics of a Mission
Statement” identified in the table, identify (1) what you believe is the
best of the three mission statements and (2) the one you find most inspiring
and why.
Module 2 discussion
Prepare EFE and CPM matrixes for Hershey Company. Use Mars
and Nestle for competitors in the CPM. Using the EFE and CPM data, as well as
your own analysis, describe how Hershey is responding to its external
environment, including its direct competitors. Make sure to use important
details of from your EFE and CPM results and your critical reflections to draw
conclusions
Module 3 discussion
Prepare IFE and Financial Ratios for Hershey’s Company. For
the Financial Ratios make sure to use the revenue statement and balance sheet
in the exercise portion of the chapter.
Using the IFE and Financial Ratios, as well as your own
analysis, describe how Hershey is performing internally. Make sure to use
important details from your IFE and Financial Ratio results and your critical
reflections to draw conclusions
Module 4 discussion
Complete the Strategies in Action; Assurance of Learning
Exercise E of your text
Module 5 discussion
You will begin by creating a SWOT and a BCG matrix. For the
SWOT, follow Steps 1-2 of the Learning Exercise in your text. Then, prepare a
SWOT Matrix for Hershey’s Company. For the BCG, use the information in the
Learning Exercise in your text to prepare a BCG matrix for Hershey locating
each division where you believe it represents its position relative to market
share and growth.
When complete with
both exercises, write a short narrative (one page or less, double space) of
your key conclusions from (1) your SWOT analysis of Hershey, (2) your BCG work
on Hershey. In addition, include your conclusions on the Hershey’s Company as a
result of its position in the BCG and the results of SWOT. Make clear
recommendations for Hershey’s Company based on integrating the work from the
above models.
Module 6 discussion
Complete the Assurance of Learning Exercise of your text;
“Ethics of Spying on Competitors.”
When complete, select
the one ethical choice/example (from the list) that you struggled with in terms
of determining whether it is ethical or not. Write a short narrative stating
which scenario was the most difficult to decide, how you made you final
decision.
Module 7 discussion
Complete the Assurance of Learning Exercise A Steps 1-3 of
your text. Create a product positioning map only for the “Hershey’s
company. Using information from the case, the PPM, and your research, write a
brief narrative to state your strategic recommendations for Hersey relative to
the competitors in this segment of Hershey’s business.
Module 8 discussion
Complete the executive overview for your case. This should
be limited to no more than two single-spaced pages
