Case Analysis 4
Groupon: Decisions, Decisions, Decisions!
The Chapter 10 case in our textbook discusses Groupon, the
well-known internet coupon/discount organization. Read the case and respond to the following
questions (note the questions below are slightly different from those given in
the text).
Discuss 2 decisions that Groupon founder Andrew Mason
made. Are these programmed or
non-programmed decisions? Explain.
Were these the right decisions for the organization? Why or why not? You may need to do research
outside the text to determine how the decisions turned out.
How (if at all) did creativity and intuition play a role in
the decisions to found and rapidly expand Groupon?
Let’s suppose you were considering launching your own online
coupon business (to compete with Groupon and others). Discuss 2 decisions you would need to make in
order to determine whether to launch into the online coupon marketplace.
Expect to take 2-3 pages (d.s., 12pt.) to address these
questions. Include references if
needed. Turn in to the dropbox by the
due date specified for this assignment.
