Research several online industries that are currently stressed by changing marketplaces and demographics: the newspaper and publishing Industries, entertainment media outlets, brick and mortar retail, and even campus bookstores.
- Choose an organization within one of the industries listed above, or one of your own choosing that is currently impacted by a changing marketplace.
- How would you apply Kotter’s eights steps toward leading change within that organization?
- Provide examples of the desired outcomes and support mechanisms you would utilize.
Cite your sources appropriately to include the recommended readings and the textbook.
Categories: