Question
1. Research and describe the best approach that the council
can take in promoting their sustainability policy and its expected outcomes to
key stakeholders. Include in your answer, how you would inform those involved
in implementing the policy as to outcomes expected, activities to be undertake
and responsibilities assigned.
Question 2. Case study
You are the leader of the customer service team at
‘Yummy in your Tummy Lollies’. You are responsible for ensuring that the shop
is always staffed with assistants who make customers feel welcome, attend to
their questions and needs knowledgably and promptly and who are able to
maintain the shop’s displays at all times.
In essence, the strategic plan states that, over the
next 12 months, ‘Yummy in your Tummy
Lollies’ is aiming to:
Increase turnover by 30% by:
- Introducing 20
new products including a range of 6 ‘health’ lollies that have added
nutrients
Build market loyalty by specifically targeting
‘tweens’ as customers by:
- Designing new
packaging specifically designed to have greater appeal to the 7-12 age
group - Introducing a
club membership foe tweens that gives them free gifts for purchases over
specific amounts
Increase efficiencies by:
- Increasing
average customer sales from $4 per person per visit to $6 per person per
visit - Purchasing and
installing a new computerized till aimed at tracking sales by each
salesperson.
Your task is to:
Define the KPIs and standards for
each goal.
