Recommendations and Analytical Report
Throughout the course you have used the concepts and tools
of strategic management to analyze case studies and respond to them with your
recommendations. Your final project will draw upon this experience and you will
write an original analytical report and make recommendations to the CEO of a
company.
Your report and recommendations will be based on one of the
three scenarios listed below. Your report will require you to do independent
research (primarily on the Internet), formulate positions on particular issues,
and to justify those positions in a formal document prepared for your target
audience. Thus, the production of your report will require critical thinking
and your final draft should display good communication (persuasive) skills.
Case Scenario 1
Given the increasing regulations of the Internet and e-mail
by the government of China, recommend to the CEO of Google whether the company
should continue to operate in China, the world’s fastest and among the largest
growth markets.
Case Scenario 2
Given the likelihood of huge cuts in the procurement of
military equipment by the U.S. government over the next 10 years, recommend to
the CEO of Lockheed Martin how the company should prepare for the loss of its
most important customer.
Case Scenario 3
Given the damage to a nuclear power plant caused by an
earthquake and tsunami and the real and potential danger of radiation leak,
recommend to the CEO of a utility company whether it should continue to rely on
nuclear power plants for electricity or base its electricity generation on
fossil fuels instead.
For your analytical report and recommendations, you will
need to:
Research the company, organizations, industry, operating
environment, and so forth, involved.
Review the vision, mission, goals or objectives, and
business model of your organization, and note how these relate to your
scenario.
Identify strategic management concepts and the internal and
external environment, including international aspects of the organization
important to your scenario.
List the alternative competitive strategies that could be
taken to address the scenario.
Identify ethical principles and socially responsible
management values that are relevant to your scenario.
Explain the key elements necessary to execute your
recommended strategic plan.
Based on this analysis you need to:
Succinctly identify key issues in your scenario.
Recommend an action plan to management.
