WRITER MUST BE ARTICULATE, READY TO READ A LOT OF CORE PAPERS/JOURNALS AND PREPARED FOR REVISIONS.
The essay or paper itself should be approximately 4000 words (Business School rules allow for downgrading of work that exceeds this word-count by 10% or more).
The essay should explore a question or problem that arises out of your reading for the course. You will need to think critically about the subject (Ethics) and come up with a good question/issue to tackle within MARKETING.
The essay is a conceptual ACADEMIC paper and should be fully referenced and will be expected to show clear evidence of reading and using at least twelve academic papers in addition to appropriate chapters from the key texts.
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